Tugg is an event-based crowdsourcing application that makes it easy for organizers and promoters to bring an indie movie showing to your local theater. Tugg first debuted in 2012 but we just found out about it due to the upcoming release of The Culture High. We setup our first Tugg event after Adam Scorgie (producer of The Culture High) asked supporters to use Tugg to facilitate ticket sales at local theaters.
How does Tugg work?
Tugg provides an easy-to-use website for crowd leaders to organize and plan a movie showing at their local theater.
You start by creating an event. You choose a film, time, and location of the event. You will have to register a username/password with Tugg before completing the event setup. After making your submission, someone from Tugg’s staff will personally contact you within 4-5 days to verify and approve your event before it goes live.
Once your event is live, you can share your event detail page with friends over a multitude of Social Media platforms. If enough people visit the page and sign-up for the event, their cards will be charged in unison and the show will go on. If the crowd threshold is not met, registrants are not billed and the event is cancelled.
Marketing with Tugg
One extra feature that Tugg provides is the ability for the event creator to sponsor the event as an organization, company, or individual. As the event creator, you can sell merchandise and accept donations on the Tugg event detail page. You can even ask for time to address the crowd before and after the movie.
Why you should use Tugg
Tugg is another opportunity for organizations and leaders to promote their own movie or attach themselves to a related movie showing event. For instance, if you work for the Marijuana Policy Project you could facilitate the creation of a Tugg event for The Culture High. By sponsoring the event, you can raise money and awareness for your cause as well as market your organization to a targeted audience of supporters.
Create your first Tugg event!
We hope you use Tugg to help bring a film to your local theatre. It’s so simple to set up and event and a personal Tugg representative will work with you through the entire process. Read the Tugg FAQs here if you have more questions.
We are very excited about emergence of Tugg and it’s potential to influence similar crowdsourcing applications. If you have any questions about using Tugg and social media to promote a movie or live event, contact us today!