We browse reddit on a daily basis but rarely see a successful reddit ad. Most reddit ads end up with a negative score and multiple comments describing how the product is a scam.
Successful reddit ads do happen, but they require a new approach to advertising and customer engagement. Let’s take a look at a reddit ad we saw recently with a reddit score of 84 and 114 comments and explore why it did so well.
An established vaping/e-cigarette ecommerce website.
Here are the key attributes of the VapingME.com reddit ad campaign that made it successful.
The advertiser is active in the subreddit community where they advertise
The most active VapingME.com representative is /u/reideen. 19 posts have been created under this username in /r/electronic_cigarette as well as many more comments on other posts. When VapingME.com runs their ad campaign under the /u/reideen username, they benefit from all of the goodwill created by that account over the past year. Of course, regardless of whether a reddit ad campaign is executed or not, VapingME.com benefits by being an active member of the community.
An effort to become a part of a reddit community starts the day your company decides to take reddit seriously as a platform for engaging your customers.
The ad features a special offer for redditors
VapingME.com’s ad promoted the offer code “REDDIT” for a 12% discount and put it in the title of their promotion.
This is important because when you promote something to a reddit community, you are not only asking them to buy something, you are also asking them to support your promotion by upvoting it. This social validation mechanism increases the score of your ad and makes it more likely that other redditors will take a look at your offer. This means that you need to bring a special offer to the community. If you advertise a 10% discount on more traditional platforms, offer a 15% discount to redditors. By offering something unique to the reddit audience, you are showing the community that you appreciate the unique opportunity to engage with them.
Be active in the comments section
VapingME.com got a lot of positive comments about their products/customer service. They didn’t respond to each “pat on the back”, but they did take time to respond to any issues/questions raised in the comments section. Look how they turned this negative comment into a positive.
Take every opportunity to resolve issues and answer questions. Engaging with these comments is crucial and shows the community that you actually care about them.
Provide an ethical product/service
We’re not here to judge your business, but redditors won’t think twice about calling you out. If you provide a product or service that takes advantage of customers or tricks people into giving you money, it won’t be long until a redditor explains what you do and their explanation gets voted to the top. You must be honest and ethical about the way you do business and communicate on reddit. If this notion scares you, advertising and marketing on reddit may not be for you.
Reddit advertising is a interesting marketing tool that every business should experiment with. The minimum campaign budget is $5.00 which gets you 6000 impressions on the subreddit of your choice ($0.75 cpm).
Learn more about reddit advertising here and be sure to follow our advertising tips to see if you can make reddit advertising work for your business. You can also contact us to help plan and execute your custom reddit advertising campaign.