Twitter and Facebook are great ways to reach your audience, but are not great ways to listen to your audience. If you are a leader, content creator or business, creating your own subreddit is an excellent way to interact with your audience. Here are a few tips that will help you integrate reddit into your social media strategy.
1. Claim your subreddit
You may not want to start using reddit now, but it would be smart to go on reddit and claim the moderation rights to a subreddit of your choice. When you decide to start using reddit, you will have the subreddit name that best represents you.
To claim your subreddit, log on to reddit.com, click on “start your own subreddit”, and choose a name.
2. Design and Brand your Subreddit
If you want your subreddit to represent you (or your business), the design should match your brand. Any web developer with HTML/CSS skills can make your subreddit page look fresh and familiar to your audience.
GroupSRC recently implemented a custom design for the Let’s Talk Bitcoin podcast. See the design at reddit.com/r/letstalkbitcoin.
3. Promote your subreddit
Not many people will find your subreddit unless you tell your audience about it. Just like many companies place a Twitter or Facebook logo on their website, you should consider putting a reddit logo there, too. You can use your other social media accounts, website and email marketing to tell people about your subreddit.
4. Respond and interact with your subreddit subscribers
You need to respond to questions asked in your subreddit, especially the ones that have been upvoted alot. If you aren’t willing to submit responses to your audience, you shouldn’t use reddit. Another good way to use your subreddit is to ask subscribers questions. If you ask good questions, you will get lots of quality responses from your most loyal fans.
5. Reward your subreddit subscribers
Just like companies hold giveaways on Facebook or Twitter, you can do the same on reddit. Ask a question to your subreddit and reward the commentors with the most upvotes. The best part is that your fans are the one’s who decides who wins, and you don’t have to tally any votes!
Reddit is an emerging social media platform with functionality that goes beyond what is possible on Facebook or Twitter. If you are ready to build a deeper connection with you audience, we recommend you contact us today to discuss how reddit can supercharge your social media presence.