Sharing your own content on reddit can be intimidating, difficult and potentially fruitless if executed poorly. Nothing is more frustrating then posting a link to a piece of content you have spent hours/days/weeks working on, only to see it downvoted or even removed by a moderator. So how do you effectively market your content on reddit?
In this article, we look at Ramin Nazer’s submission to the r/Psychonaut subreddit of his After You Die comic book preview and analyze why his submission was effective and sale-generating.
1. Build your reddit karma and reputation.
You should especially be active in the subreddits that you intend to share your content with. Just like any real social or business scene, you can’t jump in and start selling yourself until people get to know you and trust you.
- How Ramin did it: Ramin Nazer (/u/strippy) is a very active reddit user with lots of link/comment karma. He knows how reddit works and he has a good reputation that validates his good intentions.
2. Choose the right subreddit(s).
Size and topic of the subreddit are very important considerations. A start-up business vs. a massive corporation should be speaking to different audiences. For example, if you made your first short film last week, submitting it to r/movies won’t move a needle. However, if you are the communications VP for Pixar, givng r/movies an advanced sneak peek at an upcoming movie trailer and score big with the community. Also, don’t forget to read the guidelines/rules of any subreddit you submit to.
- How Ramin did it: Because of Ramin’s active presence on reddit, he was able to identify the perfect niche in r/Psychonaut. His style of art and the topic of his content was a perfect match for the subreddit he chose.
3. Offer free content or a preview of what you are selling.
What is your hook? Give redditors a reason to upvote. Can you present a special edition of your work for the subreddit community? Maybe a special coupon code can be presented to redditors only. At the very least, do something unique for the subreddit that makes them feel special.
- How Ramin did it: Ramin created a Imgur album featuring multiple pages from his new book. The preview was quality content that was easily share-able on social media.
4. Do not ask people to buy your work. Redditors can smell a bad salesman from a mile away. Make sure you are not directly asking the community to spend their hard-earned dollars or they will down-vote your submission before anyone gets a chance to see it. Keep in mind that many subreddits strictly prohibit any type of advertising so you must be unassuming in your submission.
- How Ramin did it: His submission did not mention anything about buying his book and it did not link to a sales page. The title was effective because he identified what he was sharing and he also shared a view that is fairly popular in the subreddit (“I don’t know what happens after you die”).
5. Don’t sell crap. This is probably the most important consideration and the main reason why we love reddit. If your product is not good, nobody on reddit will care about you or offer you any pity. This is what makes reddit work. Again, submitting your work in the appropriate subreddit can make the difference here. If your work is good, people will respond and they might even buy it.
- How Ramin did it: His artwork and the concepts behind his art are freaking awesome. It is quality content and it connects on a high level with the Psychonaut redditors.
Apply these concepts to successfully share and sell your content or products on reddit. Follow Ramin Nazer’s lead and you can learn how to properly leverage reddit to increase sales and awareness of what you do. Remember to always start in smaller subreddits if possible and work your way up. As you build your reputation in subreddits and improve your submission strategy, you will find it easier to draw attention and upvotes to your content.
Contact us today if you need help creating a reddit content sharing strategy.