We love testing ideas and posing “focus group” style questions in subreddits. The ability to find a targeted community of people and to hear their feedback is a major reason for companies and brands to use reddit. Recently, we posted a question to the 30,000+ r/Golf subreddit subscribers about the use of ProTracer on television broadcasts. The comments posted to our question proved to be great feedback and useful testimonial. Here are the results:
Top Comments (28 total):
“I love this. It shows what the pros can really do with the ball.”
“Yes! Every shot should be shown with protracer.”
“I agree. I still don’t understand why they think we need a zoomed in shot of the ball flying through the air. What good does that do?”
“Worked for ESPN and ABC for a few years doing graphics and replay effects like this (but for football and basketball). The reason this doesn’t make air more often is that it likely isn’t accurate enough to make the cut. The replay effect needs to be ready to go within seconds. If it isn’t the window has closed. I know they sometimes do it live, but I’m willing to bet that 95% of the effects that make air have some manipulation for accuracy involved.”
“Not only more ProTracer, but I’d like to see the breaks on the greens with falling dots like on Tiger Woods video games. A golf course is pretty much on big green screen, and they should be taking advantage of that to increase viewers!”
Our Summary: Pretty much every single comment was positive for ProTracer. This discussion thread made it very obvious that golf fans do not like the standard filming methods and want to visualize the shots more with the use of ProTracer. We think ProTracer has the opportunity to engage reddit more to build awareness of their product with golf and other sports fans.