At GroupSRC, we believe Reddit is a social media opportunity that is being overlooked by businesses, leaders, and content creators, and marketing professionals. Here are five ways businesses can use their own subreddit to interact with their customers.
Note: If you are interested in using reddit for your business, Take the reddit Challenge!
1. Get customer feedback, efficiently.
The reddit platform is a great mechanism for collecting feedback. Customers can submit complaints to a subreddit and the complaints that affect other customers will naturally rise to the top. Unique complaints or suggestions will also be voted up if other customers can sympathize or identify with the problem. On top of being a super efficient method of filtering customer feedback, a subreddit is also a great place for company representatives to respond to problems.
2. Hold AMA’s with the major company players.
AMA stands for “Ask Me Anything” and it is a great way for customers to learn more about the people behind a business. The basic idea is to let customers post questions and then answer as many questions as possible. The customers will appreciate the transparency, building trust as they get to know the people behind the company. Each month, have a different company representatives hold their own AMA to keep them fresh and unique.
Check out the top AMA’s being held on reddit each month here.
3. Ask customers anything.
A company subreddit is a great place to solicit specific feedback from customers. Ask them about a new product or what they would change about an existing product. The customers with the most popular responses (voted by other customers) could be rewarded with a prize or coupon. It’s like a customer survey where the best responses are voted to the top!
4. Hold contests.
Ask customers to submit photos, videos, or other content to compete for a prize. Many businesses use Facebook or Twitter to hold contests but reddit is actually a better platform for contests because it allows customers to pick the winner through a transparent voting process.
5. Start discussions with customers about current events.
Reddit is a great place to post and discuss current events related to a business. The discussion will engage customers and monitor their feelings about important issues. The best comments can then be shared on other social networks to spark even more engagement.
This is just a taste of what’s possible with reddit. At GroupSRC, we are interested in getting leaders and businesses to use reddit in these innovative ways.
If you are interested in using reddit for your business, Take the reddit Challenge!