Reddit.com has emerged as a powerful social media platform with thousands of niche communities. These communities can be leveraged by almost any business or leader to market their products and communicate with current/potential consumers. With over 80 million unique visitors per month (as of October 2013), it would be a mistake for any marketing or communications professional to ignore reddit.
Here are a few things to consider for anyone who wants to use reddit for better marketing and communications:
Find Your Brand
Visit reddit.com and search for your brand to find out what people are saying. Are there any complaints or grievances? How about any endorsements? Be sure to pay attention to the number of “upvotes” on each complaint/endorsement. This will give you a rough idea of how many other people agree. Any substantial discussion about your brand on reddit is a gold mine of marketing information and data.
Engage With Your Audience
If people are talking about you, why not interact with them first hand? Create a user account for your brand and honestly engage yourself in conversations relevant to you company. I guarantee redditors will greatly appreciate you showing up as an official company representative. Make sure you post on a company blog or social media account to verify your reddit username.
If you really want to take it to the next level, offer yourself up for a Q&A in the most relevant subreddit to your brand. This will give you some credibility and trust in that subreddit, allowing you to ask users questions on how to improve your product/service or post relevant news relevant to your brand.
Be careful not to “spam” any subreddits. Be up-front about who you are, make sure you are providing value, and prepare yourself for criticism.
- Utilize Paid reddit Advertising
Paid advertising on reddit allows any reddit user to sticky their submission to the top of a chosen subreddit. Given the targeted nature of each subreddit, these paid placement can be extremely valuable if done correctly. Like any reddit submission, the text should engage user and expect to solicit feedback (good and bad). You can also use paid placement to promote a contest or special offer for redditors.
Create your own company subreddit.
Do this if you really want to harness the power of reddit. In your own subreddit, you now have a dedicated place for your customers and followers to discuss your product or service. This gives you a little more control over the conversation, allowing you to promote yourself and ask for user feedback on a frequent basis.
Again, be prepared to receive criticism but trust in the fact that your transparency will be rewarded with more loyal fans. For more information about creating your own subreddit, read Social Media Strategy: Create Your Own reddit Community.
These are just a few tips on how any Marketing or Communications professional can use reddit to increase their reach online and build a deeper connection with their audience. If you need consulting or help using reddit for better marketing, contact us today or Take the reddit Challenge!