Every day people share and discuss their experiences on reddit. Each one of these conversations is an opportunity for the creator of the experience to engage their target audience. Effective marketing teams are monitoring reddit to identify valuable conversations that can be leveraged to promote their brand.
MetaReddit.com provides a simple monitoring service that allows you to track any keyword and each mention of it on reddit. This service is free and easy to use. Here is how you can use it to keep track of valuable conversations on reddit about your brand.
Go to metareddit.com/monitor and enter a keyword related to your brand (it will ask you to create a new account first). This will initiate tracking service that will post mentions of the keyword on a page at MetaReddit.com.
We started tracking “netflix” the other day, which produces the following list of mentions:
This is essentially a list of leads for conversations on reddit that your marketing team can leverage. You can quickly check each lead by clicking the “+” button, which shows the text that mentioned your keyword and a link to the submission/comment on reddit.
If the lead looks remotely promising, click through to the post on reddit to see the full context and what other users are saying in response. Look for opportunities to provide facts, help a customer, ask a question, or just say, “Hi”.
Be careful though, redditors will not tolerate value-less marketing. Always add value when participating on reddit. Sometimes this means participating in a conversation that does not directly promote your brand. This increases your social currency in the community which can help you get a few extra upvotes when you want to directly approach the community for feedback.
Be sure to check your MetaReddit.com monitoring feed on a daily basis. This allows you to participate in conversations as they are happening, increasing your exposure in the community and demonstrating that you care enough to monitor what the community is saying about you.
Need help finding and engaging your target audience on reddit? We can help, contact us!