Reddit’s front page is somewhat of a holy grail for content creators and marketers. A single post reaching the front page will generate thousands of page views from reddit itself and then even more as the content is shared across other social media channels. With over 135 milltion unique visitors to reddit.com last month, it seems like reddit’s front page would be a worthy goal for any marketer. But taking a closer look reveals that “reaching the front page” is marketer’s white whale and there are far more productive reddit strategies you could employ to effectively gain exposure on reddit.
Reasons why you should forget about reaching the front page of reddit
1. It’s too difficult.
Simply put, it’s almost impossible for a marketer to self-promote themselves to the frontpage of reddit. The reddit culture is an anti-spam and anti-promotion culture. The community understands how powerful it is to upvote a link to the front page and therefore is very cautious to upvote something that comes off as promotional.
If they don’t sniff out your attempt for front page glory, you will still need to contribute some type of content that is extremely valuable to the community and appeals to the lowest common denominator. Reaching the front page should happen organically and not through a concentrated effort.
2. It could lead you down a shady path.
I received a message on LinkedIn the other day from someone that said they could help get posts to the front page of reddit. They claimed to be a part of a community that upvotes each other’s content on reddit to give it a boost. These types of activities will get you into trouble on reddit. If you are lucky, your account will simply be banned. If you are unlucky, a vigilant redditor will notice your attempts to game the system and will write up a post that exposes you.
If it sounds too good to be true, it probably is and reddit marketing scams are no different.
3. Are you ready for that much traffic?
Let’s assume you make it to the front page, woo hoo! Don’t celebrate too long. Unless your server is stress-tested to handle a massive amount of traffic in a short period of time, your website will likely go down. If you have a great hosting company or server administrator, they should be able to get your site back up relatively quickly. If not, your site will likely stay down until the post fades away from the front page.
Bottom line is that reaching the front page will cost you money, which leads into the next point.
4. Can you make money off of the traffic?
You reached the front page, drove thousands of visitors to your website and you have a large hosting bill in your email inbox. What else do you have to show for it? If you posted to a subreddit that is filled with your target audience, then you will probably do great and can celebrate all of the new users and revenue generated. If you posted to a more generic subreddit or one that is not revolved around a topic specific to your business, then a lot of those users will probably be one-time visitors.
A better reddit strategy
Reaching the front page of reddit could be huge for your business, but only certain types of businesses would benefit from the time, effort, and resources needed to make it happen. A better reddit strategy is to find the people that are talking about your brand and related topics related. If you want to directly promote your business, utilize the reddit Advertising platform to do this.
We also recommend using a monitoring service like Karmalytics to track mentions of your brand and find the subreddits that are filled with your target audience. Once you have found the conversations, you can jump in by offering advice, answering questions, and contributing your expertise to the community. They will repay you ten-fold after you have established yourself as a member of the community first and a business promoting something second.
If you need help building a reddit marketing strategy, contact us today for a free consultation.