Los Angeles Fire Department – Subreddit Redesign

We worked with the Los Angeles Fire Department (LAFD) to re-design the LAFD Subreddit.

Goal

The LAFD subreddit was created 9 years before this project started and it was still using the default reddit design template. We consulted the LAFD and identified the need to improve the design of the LAFD subreddit to match the branding of the LAFD website for a more user-friendly and official look.

Subreddit Design Process

1. Consulted with client on branding guidelines.
2. Reviewed the LAFD website and social media for design influences.
3. Created PSD design of new subreddit for internal review.
4. Applied the design to a temporary subreddit for testing and review.
5. Launched the approved design on the live subreddit.

Result

Visit the new design for /r/LAFD

Before & After

Updated Sidebar Image/Callout

The old LAFD subreddit featured a small link that asked subscribers to “Support the LAFD” which linked to the Los Angeles Fire Department Foundation. We decided to beef up this call-to-action and added a sidebar feature that included an image of firefighters, a message about the need for firefighters, and a call-to-action support message. This image can be changed by the moderator to promote new campaigns or messaging.

TL;DR (Too Long; Didn’t Read)

We consulted with the Los Angeles Fire Department and provided design services to customize their subreddit design. The new subreddit design now has a more familiar and official look that can be more effectively used for communication with Los Angeles redditors.